Smart Digital Australia has been in the professional video business for many years. With outdoor movies becoming so popular it was decided to focus the company's attention on the open air cinema business.
Inflatable movie screens are what makes open air cinema possible and affordable. The inflatable movie screens are made from the very latest high technology materials with most screen surfaces able to be used for front or rear projection and are completely washable. The screen surface may be removed from the inflatable frame for safe storage.
Many times we have been asked for indoor movie equipment. The inflatable movie screen is not always practical for indoor applications because of its sheer size. To overcome these situations we are proud to present our SmartFold portable screens. They are simple to assemble and have adjustable height.
We were aware that many of the systems would be used by people not familiar with audio visual equipment. Many of these people were straight out frightened by the technology. We were therefore determined to produce a system that was extremely easy to set up and operate. The result is our specially designed SmartBox containing all the electronic elements to screen a great outdoor or indoor movie show. The image on the screen is vibrant in colour and very bright.
Meet the owner: James “The Showman” Cunningham
James and the Cunningham family have been in the electronics and audio visual industries for many years. Although James is a qualified accountant, marketing is by far the preferred profession.
The family is responsible for many firsts in the audio visual business in Australia. The revered professional audio company Sennheiser Electronic from Germany was brought to Australia by family Cunningham followed by the introduction the Swiss audio connector Neutrik. James was responsible for introducing Sennheiser headphones into Qantas First Class. The initial order was the largest headphone order recorded by Sennheiser. The success continued for many years with the further introduction into Qantas Business Class.
Later on James acquired the Australux manufacturing projection screens. However it soon became evident it was more economical to import and distribute screens than manufacturing them. James then introduced Da-Lite screens and other related AV products into Australia. Subsequently Toshiba Corporation of Japan appointed James and his company to be their distributor in Australia for professional audio visual products. At one stage the company was the largest distributor for Toshiba of data projectors in the Asia Pacific region.
Some years ago James recognized there was an opportunity not being addressed in Australia with open air cinema. Certainly there was a major operator screening outdoor movies in capital city parks and gardens but hardly anybody packaging the equipment to make it very simple to operate for local and consumer markets. The other major issue was the price being asked for inflatable movie screens was outrageous so this too was addressed. Now the company has the finest inflatable or portable movie screens at the best possible price.
The burgeoning outdoor movie market brings together many of the disciplines James has experienced in over 30 years within the professional audio visual industry. It is because of this and James’s flair for marketing that he has become known as James The Showman!