Photo booths can make any outdoor event a success. They also make the most fantastic and often underestimated marketing tools. For years they have been the wedding and party industries most talked about “must have” items, but one of their greatest potentials actually lies in outdoor corporate events.
At outdoor corporate events like product launches, outdoor fundraisers, staff or client events, market stalls, shopfront set ups or the company outdoor Christmas party, a photo booth can get any brand noticed and more importantly, remembered.
There are a number of ways an outdoor photo booth hire can be used for marketing success; the most cost effective way being by having a logo (eg corporate branding or a custom design) visible on the printed photo-strip.
Most people tend to put their photo strips on fridges, cork boards or other prominent places which means that the brand will be seen and remembered for years to come.
Another option is a custom artwork to create unique background imagery. Depending on the style of photo booth this can be achieved via posters or backdrops. We all know that people love to share their images in this digital age, but imagine if every photo booth shot from your outdoor event had your brand imagery and/or messaging as a backdrop……talk about great exposure!
For the brands with larger budgets there is full photo booth branding to consider. This is when the entire photo booth is wrapped in promotional materials like decals or printed magnets and posters to really give the brand the ultimate exposure.
Social sharing of photo booth pictures is one of the more recent innovations and is helping brands get some fantastic viral exposure. Social applications like Facebook and Instagram faciliate these interactions. So long as you have access to an internet connection you can even have this fantastic feature at an outdoor event. Not all photo booths can connect to the internet so be sure to ask for this when you are enquiring.
Aside from the marketing capabilities a photo booth makes for amazing outdoor entertainment. They easily keep guests engaged and entertained for hours and create a real focal point and a buzz. Nearly everyone likes to get their pictures taken in the fun and unique way that a photo booth offers. Couple that with being able to print and receive pictures immediately and you can be assured of long line ups of people waiting to use the photo booth.
Special considerations for photo booths at outdoor events to keep in mind would be to have good access to power. A marquee or some way to cover the photo booth to protect it from the sun if it’s a day event. A stable surface is also very important. Not all photo booths are suitable for outdoor events so be sure to check with your local photo booth operator prior to booking.
If you’re planning an outdoor event and looking for new and interesting ways to successfully and cost effectively market your business, product or brand then you have to utilise the potential of the modern day photo booth.
TIP: To learn more about photo booths or to find, compare and contact local operators around Australia try the free online service PhotoboothFinder.com.au
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